Pinterest collaborated with the Digital Wellness Lab at Boston Children’s Hospital to raise awareness about the impact social media makes on young people. The video made its debut at Cannes, calling on prominent advertising firms, tech companies, and the broader digital community to unite in creating a safer and healthier online space for all.

I contributed to the creation of mood boards that guided various aspects such as clothing styles, hairstyles, makeup, jewelry, and backdrop colors for the shoot. Our goal was to preserve and enhance everyone’s individual styles by making sure clothes were non-distracting and colors complemented the lively background tones.

Role: Art director assistant, designer | Deliverables: Art direction for video shoot